On August 25th, 2018, opened in Shanghai a new concept store, Mia Fringe. With a unique space over 1600sqm it presents premium lifestyle and experience from around the globe.
Divided into two floors, Mia Fringe offers café, fine dining, art and fashion, creating a unique and immersive ambiance of modern urbanity. In this ambience, customers can choose from a variety of men’s and women’s clothing, handbags, shoes, jewelries, and accessories.
The clients have access to a wide range of fashion brands from around the world, such as Alexa Chung, Frame, Joseph, M.i.h. and Mulberry from UK; Paul&Joe, Elleme, Saint James and Veja from France; Soulland and Wood Wood from Denmark; C/Meo Collective and Keepsake from Australia; Alexander Wang, Anine Bing, Champion, Cult Gaia and Jason Wu from US.
Mia Fringe has chosen Bonaveri’s TRIBE male and female mannequins to display their collections.
Created in collaboration with Emma Davidge, the Creative Director of Chameleon Visual, TRIBE portrays the freedom of youth culture through gently androgynous faces and spontaneous poses.
Researched with make-up artists, the collection emphasizes the bone structures peculiar to youth, whatever from face expression to body structure, from outside to inside, from the lips, nose, eyes, ears, cheeks and clavicles, even the abdominal muscles, there are treated to amplify reflections.
The collection is alive with figures rich with expressiveness and postures that allow the creation of a multitude of emotions and unique combinations and pairing between different mannequins.