VGRASS STUDIO, the Italian based fashion brand led by creative director Rodolfo Paglialunga, has unveiled their debut ready-to-wear collection during Milan Fashion Week.
BONAVERI supplied standing and seated TRIBE female mannequins for the fashion presentation that took place in the lavish interior of Palazzo Serbelloni in central Milan. Each mannequin was presented in matt white and positioned on a mirror surface amongst vertical light shafts.
The VGRASS STUDIO collection represents the very best of Italian craft connecting the traditions and heritage of both East and West. Whilst the VGRASS brand operates mainly across China, VGRASS STUDIO is seen as a bridge between East and West, forging new relationships for the brand enabling a stronger foothold in European markets.
Rodolfo Paglialunga was appointed in March 2018 after 3 years as creative director at Jil Sander. His contemporary creative and unique use of fabrics has made him the ideal partner to lead the new fashion label.
VGRASS STUDIO recently opened its first boutique on Via Spiga in the heart of Milan’s fashion district, choosing the Sartorial Collection for their store interior.