NEIWAI’s ‘The Tale of a Holiday’ Christmas windows was specially designed by mattersofseeing and is painted with Christmas elements by illustrator VIV1. The windows have red as the main color to bring up the Christmas festivities, while the white accents refer to freedom of imagination and surrealistic inspired style.
The elements of Christmas tree, cats and the ladder are decorations that add to the narrative of an enjoyable Christmas atmosphere.
The three Christmas gift boxes on the windows were specially prepared by NEIWAI with specific names: ‘a touch’, ‘a glance’, ‘a dance’, which are part of lyrics from the song ‘City of Stars’ and are to describe the unique feelings when we open gift boxes.
NEIWAI’s garments are beautifully displayed on Schläppi 2200 mannequins by BONAVERI.
NEIWAI, founded in Shanghai in 2012, is a medium and high-end underwear brand. The design concept is based on ‘respecting women’s body and feelings’, to discover the balance of comfort, function, and beauty. NEIWAI encourages more and more people to explore the beauty of body while redefining the concept of relaxed and comfortable living. Their products range from daily wear to sportswear for both women and men.